Martin Custom Shop

Authorized Martin Custom Shop Dealer · NYC

Build it.
Drive there.
Pick it up.

Anyone can sell you a Martin. We're the only NYC shop that drives you to Nazareth in our van — to pick it up at the factory.

Start your build →See the experienceShawn Gorelik · C.F. Martin & Co., Nazareth PA
The Idea

You are not buying a guitar.
You are going to get it.

There are 1,000 places to buy a Martin. There's one place that will sit with you, design it spec-by-spec with Martin's Custom Shop, and put you in our van for the road trip to Nazareth.

Bros Guitars · Upper East Side · NYC
You Have Options

The possibilities are virtually endless.

01 — Sound

Tonewoods

Spruce. Rosewood. Mahogany. Koa. Cocobolo. Brazilian, Madagascar, Guatemalan rosewoods. VTS thermal aging.

02 — Story

Inlay

Pearl. Abalone. Stone. Exotic woods. Your initials, a memory, a one-off design. Your creativity is the limit.

03 — Feel

Necks

Shape. Taper. Nut width. Scale length. Built to feel like an extension of you.

Want to spec on your own first? Try Martin's online Configurator. When you're ready to actually build, come back and we take it from there.
Martin Custom Shop Expert

Bros Guitars · Authorized Martin Custom Shop Expert Dealer

This is where it happens

Built in
Nazareth.

Every Martin in the world begins here
The Journey

From a sketch to your hands.

01

The Design

Spec it out at 84th Street. Wood, neck, inlay, finish. Every detail on the Martin spec sheet.

02

The Build

Sheet goes to Nazareth. Roughly 4 months. Monthly check-ins so you're never in the dark.

03

The Road Trip

Van leaves NYC at 7 AM. Private factory tour. You meet the people who built it.

04

Take It Home

Ride back with the guitar in your hands. Free setup. Lifetime relationship.

Pickup Day

The van leaves
at 7 AM.

Black coffee. Empty guitar cases in the back. The Bros van pulls out of 84th Street while the city's still waking up. Two hours later you're in Nazareth — at the building where every Martin in the world is born.

7:00

Meet at the shop. Bagels, coffee, paperwork.

9:30

Roll into the factory lot. Sign in.

10–2

Private tour. Meet the luthier. Final inspection.

Sunset

Back to the city. Guitar in the case beside you.

This is the part nobody else does.
Two Ways To Do It

How involved do you want to be?

Option A · Full Experience

Pick your wood at the factory

Come on the trip before the build. Walk Martin's wood library. Pick the exact slab of rosewood, the exact mahogany neck blank, the exact spruce top.

Two trips · Total ownership
Option B · Pickup Trip

One trip, factory tour at pickup

Spec it at our NYC shop. Martin selects woods to match your sheet. We drive you out the day it's ready.

One trip · Full experience
“
You don't walk out of Nazareth with a guitar.
You walk out knowing why it sounds the way it does
— and who put it together.
Shawn Gorelik · Bros Guitars
A Recent Build

One Martin.
One trip.
One customer
who'll never forget it.

Designed at our shop on 84th Street. Built at Martin's Custom Shop in Nazareth. Picked up at the bench where it was made. Now it gets played every single day.

This is a signature offer. We don't run a hundred builds a year — every one gets our full attention.

~4 moBuild time
$5K–$50K+Investment range
1–2Nazareth trips
Start Your Build

Tell us about the Martin you've been imagining.

No commitment. We read what you send and follow up within one business day.

Or call: 646-559-8771

FAQ

The questions we get asked.

What does a Custom Shop Martin cost?
Builds range from about $5,000 for a traditional spec to $50,000+ for premium tonewoods, intricate inlay, rare appointments. Once we spec it, you'll have an exact quote before anything goes to Martin.
How long does the build take?
About 4 months from order to delivery. Premium woods or complex inlays can push it. We give you a target date upfront.
Is the Nazareth trip really included?
Yes. We drive the Bros van round-trip from our shop. Day trip — leave morning, back by night. Private factory tour. You meet the people who built it.
Can I bring my partner or kids?
Yes, space permitting in the van. Tell us when you spec the build so we plan the seats.
What if I don't know exactly what I want?
That's most people. The conversation is us walking you through tone woods, body shapes, tradeoffs. Bring guitars you've loved — reference points help.
Can I do this if I'm not in NYC?
Initial conversations on phone or video. But the whole point is the trip — everyone who's done a build has come on it. You make your way to NYC, we drive from there.
Who else does this?
Honestly? Nobody we know of. There are Custom Shop dealers all over the country. There's no other shop turning the order into a road trip with the customer.